Author's are Business Owners Too

​Had another great time meeting the many small business author/entrepreneurs in the local area this past weekend at the Atlanta Professional Business Network (APBN) Authors Showcase. After talking with many of the participants and fellow authors, I have compiled some key takeaways from the event.

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• Authors need to have an entrepreneurial mindset. They should have a general understanding of the “numbers” side of their business. They can do this by knowing what their current income sources are and seek opportunities to generate additional income sources.
• There are quite a few ways for author/entrepreneurs to generate interest in their message and brand. Networking events like this one are a great start.
• Author/Entrepreneurs need to have a plan. Echoing the sentiments of the guest speaker, John Riley, you must have a plan and work that plan. All your actions should refer back to your primary strategic plan.

When author/entrepreneurs operate their strategic plan with the correct mindset (being an author is a business), the opportunities and possibilities are unlimited. Networking with fellow authors and entrepreneurs also allows them to expand their brands and gain further insight that can guide them through their journey.

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